Friday, May 27, 2011

Promoting with Vista Print

   If you're just starting out with your business chances are you don't have tons of money to put in to promotion. Ads, business cards, flyers, coupons... It's all expensive, right? Well, it CAN BE, but it doesn't have to be. Vista Print offers some awesome promotional items to help you build your business, and they offer them for FREE!

   BUT, there is a trick to this. You see, Vista Print offers these products for free because they know once you're on the site placing an order you are more likely to spend on "upgrades," extra products and fast shipping - which is where they make their money. However, if you follow my tutorial below, you'll get the biggest bang for your buck...

Step 1:
   Visit VistaPrint.com and join - which is free...


Step 2:
   LOG OFF!  They don't offer the good stuff to you on your first visit! So just log off and give it a day.

Step 3:
   VistaPrint will email you every few days with "sale" emails. THIS is what you want!  Whenever you get the email from them go through the list of FREE items they are offering you. While each email is going to be different here is a list of basics that you can usually get and that are AWESOME for growing your business!
  • Business Cards
  • Post Cards
  • T-Shirt
  • Small Rubber Stamp
  • Car Magnets
  • Mailing Labels (I use these as sticker Ads)
  • Magnets
  • Sticky Notes
  • Lawn Signs
Step 4:
   Take some time to design your products, make them perfect!

Step 5:
   You DO have to pay for shipping, although the products are free. Do NOT let them upsell you on the shipping!!!  While they say the "slowest" shipping takes a long time to arrive, it rarely takes more than 5-7 days to arrive. So unless you need your products this week, do yourself a favor and use the slowest route this will save you HUGE on shipping costs!

Step 6:
   Enjoy your growing business when you use these products!

Key Points & Other Tips-
  • Vista Print makes their money on upsells by charging more than they are worth, so don't go for the stuff that's not free or hugely discounted!
  • You do have to pay shipping, so always go for the cheapest option.
  • Occasionally you will have the option to earn free expedited shipping when you spend so much, usually this is a good deal. So take it when you can.
  • Take the time to create the best products you can, these products will speak for your business even when you can't!

Wednesday, May 25, 2011

65 Ways to Self Generate Leads

Here are 65 ideas for you on how to generate leads. Of course, there is no limit to the ideas a person could come up with. Have fun with this!



1) Use FREE email Signature Tags and attach them to every email you send!

2) Register your website business on Every FREE search engine you can find (first) and then start targeting the pay per click search engines.

3) Register your website with Online Shopping Directories.

4) Register your website with Online Work At Home Directories.

5) Register your website with Online Classified Ads if you are going to do any recruiting!

6) In your spare time you can list your website on FFA Link Pages.

7) In your spare time, go to other peoples personal websites and sign their Guest Book, make sure you include your info so they can find your website too!

8) Contact other webmasters and offer to exchange banners with them! If you do a online E-Zine or Newsletter swap banners with others and place them in your online newsletter and have them do the same!

9) Run a Contest on your site for Newsletter Members ONLY and then list your contest at all the FREE Contest & Sweepstakes Web pages!

10) List your website home business with online yellow page directories.

11) Add your listing into your local telephone paper-version phone book!

12) Scout out your local newspaper for the bridal announcements! You can send a business card and include a flyer for the new bride announcing your services!

13) Scout out your local newspaper for classified ads for Home Based Day Care Centers! Call & ask them if you can make up info packets to be sent home with their customers!

14) Scout out your local newspaper for baby announcements. If your company offers products geared to children or new moms you can try to match up their postal address with their name in the phone book. Drop into the mail a contact ME sheet, brochure or catalog, and business card.

15) Do an Online Bi-monthly or monthly Email Newsletter! After you get your local customer base built up you can consider doing a print version for those with NON-Computer Access! This will keep customers informed of your services!

16) Exchange business cards or flyers with other work at home business owners!

17)Network with other Home Business Owners! Schedule a Home Business EXPO locally in your area! Several of you can get together and come up with ideas on where to hold one!

18) Entice First Time Customers to purchase from you! Offer them an incentive like a personal discount or a special FREEBIE for them making their first purchase with you! Once you rope them in, give them the BEST SVC so that they will come back for more and refer you to others that they know! Word of mouth is sometimes the BEST FREE advertising!

19) Hold an Open House party! Do this 2-3 times per year! Send out invites to everyone and post flyers every where! Offer door prizes, refreshments, demo's etc!

20) Recruit Helper Friends! Have your friends help you spread the word! Give them catalogs, flyers & business cards! Tell them to pass them out, get you orders etc. Offer the "helpers" free items or personal discounts! A lot of times these helpers will end up being full recruits after they see how profitable & easy Your Home Business can be!

21) Sponsor Online & Local Contests! Donate a Prize or Gift Certificate! This will help get your a lot of Business Exposure! If you do online sponsoring, make sure you pick HIGH Traffic Websites!

22) Contact Local Business owners (usually smaller businesses work best). See if you can hang a flyer in their store window or set up a small table display. Offer them a personal discount or a freebie for allowing you this business exposure or swap "bag filler" business cards with them!

23) Contact local Bingo Halls! Offer to donate a Prize for their Bingo games! Make sure you include a business flyer, catalog, business card etc with the prize you are donating!

24) Network with other Consultants and find out what works for them and share your ideas with them too!

25) Print out your own business cards or buy low-cost ones and pass them out every where! (I personally get all of mine from vistaprint.com)

26) If you want low-cost photo-copying for your business flyers try the public library! A lot of times they are a lot cheaper for photo-coping then the big print shops!

27)Distribute Flyers & Business Cards to: Apartment Complex Rental offices!

28) Get permission to hang up flyers at grocery store memo boards, school teacher lounges, public laundromats, church directory memo boards, senior centers, nurses & doctor lounges etc!

29) Contact your local hospital and ask them if they give out the FREE new baby bags filled with gifts etc to the new moms in their hospital? If so, ask if you can add a flyer, business card, or brochure to the mix!

30) Contact Local Fire companies/fire houses in your area! See if they would be interested in holding a Fundraiser or Party.

31) Do you have local Job Fairs? If so, contact them about you setting up a table with Recruiting Info at your Local Job Fair! You can also contact local temp. agencies and see about you leaving info with them about the Your Business Opportunity!

32) If you are into recruiting, place online classified ads every where! You can also place ads online at your local newspaper, TV stations and radio stations websites! Don't forget to also place a classified ad in your local print version newspapers too!

33) Contact local TV stations & radio stations.

34) Offer to hold parties for friends, co-works & family members! You can get FREE advertising by having normal bridal shower, baby shower, anniversary parties etc! Try to tie them into your Business!

35)Do you have children? If you participate in their bake sale activities try to incorporate your business in that.

36) Going to a summer picnic or family/class reunion? Wear a badge advertising your business.

37) Every time you are checking out somewhere, give the cashier a hot card.

38) Make sure you leave info about Your Business on your answering machine or voice mail message! Not everyone who phones you knows that you sell or represent a particular company! (especially those pesky bill collectors & telemarketers)!

39) Write your Website URL & email address on every piece of mail leaving your home, including the bills! Either get return address labels with it printed on or handwrite it! Do you know how many hands touch once piece of mail? GREAT FREE advertising for you!

40) Do a school fund-raiser.

41) Make up a colorful flyer and hang it in your car window! Passer-bys can see your flyer at a parking lot, red-light etc!

42) I leave my business card behind every where I go! I even include one in the Hotel MAID's Tip envelope that I leave behind with my tip in it! You can also do this at restaurants, restrooms, etc!

43) Contact your local Welcome Wagon Group! Network with them! See if you can add your business card, flyer, catalog to the Welcome Wagon Package in your area!

44) Pass out brochures in your neighborhood!

45) Talk about your business Everywhere you go!

46) Don't be afraid to ask others to check out your website! The worse thing that could happen is the word "NO" but in the future if they need service from you they will remember that conversation with you!

47) Contact local kitchen & cabinet tradesmen in your area or local cabinet makers! See if you can set up a display in their shop about your Business!!!

48)Contact local professional offices. See if you can leave brochures about your business there.

49) Contact Local Sorority Houses!

50) Contact College Campuses & Private Schools and see if you can set up a Table Display during their open house days!

51) When out and about....make sure you use an AmeriPlan® LOGO something!

52) Update your personal Business Website as much as possible! People who regularly visit our website don't want to see the same thing over & over!

53) Does your church hold spring & holiday bazaars? Don't forget to set up a table display with your business info! Volunteer your time for Church Bake Sales, Holiday Bazaars etc. In exchange, set up a table or booth with your info.

54) Fundraising! A lot of opportunities here for you to expand and grow your business! Make a list of all the LOCAL groups in your area! Print out flyers about Your Fundraising Opportunity and include contact & business info about yourself! Every month commit yourself to mail out or to contact at least 5-10 of those group contacts per month!

55) Do you know of a family in your area that had a fire tragedy recently? A flood or other home tragedy? Donate something to them and include your business information.

56) Invest in BLANK postcards or invest in Business Themed Postcards! These are cheaper to mail out than using catalogs! Include your business & Contact info on them and mail them out to everyone advertising your business! This works well with random mailings from phone books as they are much more inexpensive to do and recipients usually tack them to the front of their refrigerator until they need to contact you!

57) Business SALE aids and Advertising! If you can afford invest in getting some printed, personalized sales aids! Pass them out to everyone! Everyone loves something for FREE!

58) Encourage your current members to send referrals to you. If any of them enroll, you will reimburse them that month's membership fee!

59) Make up inexpensive Gift Baskets and put your business info in them and set them in local mom & pop businesses.

60) Offer something free for every 5 referrals!

61) Contact all the businesses in your area and provide them with printed info about your business.

62) If time is a problem for you, get yourself organized! When watching TV or a movie, stamp the backs of your catalogs! You can do this during the commercials instead of just sitting there & biting your nails LOL Enlist the help of your kids! Children love to feel that they have a "job" and offering them a few bucks or another incentive for helping you with your business!

63) Contact NEW Graduates from College in your area!

64) Get Business Themed Banking Checks! Your bank checks pass thru tons of hands that could become potential customers or party hosts! If possible get your email address or website URL preprinted onto them! I also suggest using preprinted postal address labels too!

65) Get yourself a self inking or rubber stamp made up with your Website URL and contact info on it! Stamp everything with it! Not only does this save you time but you will be more "apt" to stamp up everything and anything if it ONLY takes a second to do it!!!

Sunday, May 15, 2011

How To Choose a Domain Name (part 2)

Here are some other things to pay attention to when selecting domain names...

1. Domain Extensions
Many webmasters wrestle not only with choosing the best domain name, but also with the decision of what domain extensions to select for their website. The following is a general guide to what the most popular domain extensions represent...

.com - commercial (by far, the most popular domain extension)
.net - network host (often used by hosting companies)
.edu - educational institution
.org - organization
.info - informational sites

If your primary focus is in a local market, you may find value in a local domain as well.

There are also country-specific domain extensions, such as ".co.uk" for England and ".com.au" for Australia. A country-specific domain might be valuable to you if you have, for example, a Russian version of your software. In that case, you might want to register the ".ru" version of your chosen domain as well. Some studies show that country-specific domains perform better in that country's search engine results. In other words, google.com.au will give preference to domains that contain .au results.

2. Be Different
Distinguish yourself from competitors with a unique and easy-to-remember domain name. Choose a domain that is different. Select a domain that will not cause marketplace confusion.

3. Keyword-Rich
Including keywords in a domain name is often helpful in ranking well for those specific keywords or phrases. If you find one available, definitely consider purchasing a keyword-rich domain. Keyword domains are particularly useful for content-based web sites.

4. Domain Name Spacing
There is a lot of talk about whether a hyphenated domain (i.e. this-domain.com) is better than one that runs the words together (i.e. thisdomain.com). While hyphenated domains allow search engines to distinguish the keywords, they also make it more difficult for customers to remember. Do not struggle with the decision of which domain to register, as both have their benefits -- just register both if possible. Domains are relatively inexpensive and worth the money.

5. Number Of Characters
Obviously, shorter domain names are better. Eight to ten characters in a domain name is considered ideal, but not always realistic. Choose a domain that is easy to remember and not excessively long.

More Info on Choosing a Domain - http://www.small-business-software.net/ ... part-1.htm

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
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